An explainer video is a short video telling the story of your company and its value proposition. This infographic from Quicksprout uses stats and case studies to illustrate why every business should have this type of video, as well as tips on how to create one.

The infographic supports the idea that “video is the future of media and marketing” with the following stats:

  • Video consumption has risen by 800% in the last 5 years.
  • 18 to 34 year olds account for 90% of all web video consumption.
  • Facebook is beginning to push video over other types of media in the News Feed.

Case studies from Dropbox, Rypple, and Airbnb reveal how video helps convey important information to consumers, increase conversion, and more. Check out the full infographic below and let us know what surprised you most, in the comments.


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