Ecommerce Playbook: Simplify Your Social Video Ads with BigCommerce and Animoto

Moira West


Ready to start using video ads on social with BigCommerce?

Animoto and BigCommerce make an amazing team. As BigCommerce’s Tracey Wallace put it, “BigCommerce’s Pixel configuration, and Animoto’s easy-to-use video templates make it the best-in-class solution for ecommerce vendors.”

Take a look at how you can start regularly creating video ad campaigns with BigCommerce and Animoto’s simple, drag-and-drop video creator.

How to create your first video ad

1. Create your video

Vice President of Mountain Crest Gardens, Matts Jopson said, “Animoto’s video templates let us quickly and effortlessly create marketing videos with what we already had on hand.”

You can see how quick and easy it is by signing up for free account.

Once you’ve signed up, you can access two exclusive storyboard video templates just for BigCommerce customers. You can customize each to fit your business by adding your logo, changing colors and text to fit your branding, and uploading your own photos and video clips to make the storyboards your own.

Ready to engage your audience and drive website traffic? Try a fun, social-ready quote that begs to be shared.

Make this video for your business

Word of mouth is the best advertisement there is. The second best might be a video featuring testimonials that tell viewers exactly why your customers keep coming back.

Make this video for your business

If you have questions or want to find an Animoto Marketing tutorial, visit our Resource Center, where you can find our guide on how to create your first marketing video using Animoto.

2. Configure your Facebook Pixel

If you haven’t configured your Facebook Pixel to work with BigCommerce yet, you can find an easy-to-follow set of directions on the BigCommerce site.

3. Start your ad campaign

Armed with your BigCommerce Facebook Pixel and Animoto videos, you’re ready to start sharing your ad. Take a look at our post on creating targeted ads for Facebook and Instagram to learn just how to configure and launch your next social campaign.

If you’d like a few more hints to get your video marketing campaign off the ground, head over to our Complete Guide to Video Marketing for Beginners. The free guide offers tips on what videos perform well on social, how to create them, and how to format your videos for different platforms.