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One of our most popular features of our Professional and Business packages is the ability to add your own logo to your videos. Adding a logo is a great way to brand your video and make sure viewers know that the content is coming from you. But when is it ideal to use your logo and how should you use it? Read on for some best practices to help you get the most out of this feature.

Uploading your logo

When adding a logo, always use the Add logo feature, instead of uploading your logo as a regular photo. It not only gives you more control, but also looks more professional. Here are some examples of what you can do using the Add logo feature.

logos

Ready to get started? First things first, make sure your logo is optimized for uploading to Animoto. Here are a few things to keep in mind:

  • Use a logo in one of the following formats: JPEG, PNG, GIF.
  • Upload a high-resolution image – it should be at least 800px wide on the longest side.
  • Place your logo on a white or black background.
  • Make sure your logo fills up most of the image. It should be closely cropped without large margins, so that it maintains a proper size in your video.

Placing your logo

Once you’ve got your logo uploaded, it’s time to decide where to place it. In the Logo Settings, you can decide if you want to set an Intro Logo, an Outro Logo or both.

placing your logo

When to use an intro logo

An intro logo is great because it puts your brand front and center. However, intro logos are better for some situations than for others.

For example, when you’re posting a video online on sites like YouTube or Facebook, and your goal is to attract new customers, you should aim to capture viewers’ attention within the first 5 to 7 seconds of your video. Logos in Animoto display for 4 seconds, so if you use an intro logo, it’ll take up the first 4 seconds of this precious time. Our logo animation feature helps with making your logo more attention grabbing, but unless your logo is really something exceptional, we recommend using this time to wow viewers with photos and videos. Worried your brand won’t get the recognition it deserves? Viewers will still be able to see your company name and logo on the Facebook post or YouTube video page.

On the other hand, when you’ve already got your viewer’s attention and don’t have to worry about wandering eyes, an intro logo can work well. Here are some examples:

  • An in-person presentation
  • A product video on your website
  • A looped video reel at an event or tradeshow
  • A company overview or video business card
  • A demo you’re sending to a customer or potential customer

So before you add an intro logo, ask yourself the following question: Do you already have the viewers’ attention or are you trying to grab it? If you already have it, include the intro logo. If you’re trying to capture it, leave it out.

When to use an outro logo

Unless you’re delivering an unbranded video to a client, or broadcasting your video in a venue where you’ve been specifically told that you can’t, adding a logo at the end of your video is almost always a good idea. It helps ensure that the last thing on someone’s mind when they finish watching your video is your company.

Haven’t used the logo feature yet? Check out our tutorial blog post on uploading your logo to learn how.

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