Your 2018 Holiday Marketing Calendar

Lucas Killcoyne


No matter how busy we are, no matter how suddenly it seems that they appear, sure enough, year after year, the holidays arrive on time. So in that spirit, we’ve decided to get a head start this time around. We’re going to beat the holidays at their own game. We’re going to prepare for everything, and we’re going to give ourselves reasonable amounts of time to do so!

Holiday Video Marketing Calendar

Here’s how we’re going to do it. In this post, we’ve broken up the months of November and December into four sections below to make it easy for you to create and schedule all the videos you need for a successful holiday. Each section includes:

  • A designated working period to give you time to create videos
  • A list of holidays that fall in the time frame
  • Suggested posting dates for marketing videos (marked with a play button)

Each section also links out to an accompanying post that lays out the types of videos to create for each holiday period, including storyboard suggestions, best practices, video inspiration, and more! Sound good? Let’s get this show on the road!

Phase 1: Thanksgiving and the Post-Thanksgiving Rush

  • Video creation dates: November 5 – 15
  • Suggested posting dates: November 19 – 27

It may start slow, but November is back-loaded with plenty of opportunity for small businesses to make their presence felt on social media. Thanksgiving and the days that follow it are full of opportunities to reach customers, old and new. Check out our phase 1 calendar and make a note on your own calendar of which videos you’d like to create and post.

Thanksgiving Marketing Calendar

Like we said, there’s a lot of opportunity for using video during the post-Thanksgiving rush. Here’s a list of everything going on. If you need a little help deciding which videos to post for your business, check out our post-Thanksgiving video marketing guide.

  • Thanksgiving is on November 22, 2018
  • Black Friday is on November 23, 2018
  • Small Business Saturday is on November 24, 2018
  • Cyber Monday is on November 26, 2018
  • Giving Tuesday is on November 27, 2018

If you do plan to put on a post-Thanksgiving sale, it pays to begin marketing it ahead of time, so in addition to videos on the dates above, we also recommend sharing a sale teaser in advance (it’s scheduled for November 19 on the calendar).

That’s the basics, but we’ve got a ton more in the way of ideas and inspiration in our accompanying blog post, so click the button below to get started!

Phase 2: Holiday Ads

  • Video creation dates: November 26 – December 1
  • Suggested posting dates: December 3 – 14

Once Thanksgiving has come and gone, it’s time to break out the tinsel and start spreading the news! Your business is the place to shop for all the December festivities. Let’s let the people know.

Holiday Video Ad Ideas

For this phase of your holiday video marketing, we recommend some ideas and posting dates for video ads. These videos are designed to be posted as targeted ads, rather than organic content for brand awareness. The goal here is really to inspire people to buy from you. Here are our suggestions:

  • Holiday Sale Promo
  • Gift Guide Video
  • Ad Targeting Gift-Givers
  • Free Shipping Day

In our accompanying guide, you’ll find everything you need to create thumb-stopping, wallet-opening holiday ads for your business.

Phase 3: Fun Holiday Videos

  • Video creation dates: December 3 – 13
  • Suggested posting dates: December 17 – 24

Holiday shoppers are getting marketed at from every which way from now through Christmas. In this phase, we’re focused on the types of videos that’ll help you stay top of mind during this time of year without the direct sell. These videos should help you share your expertise, humanize your business, and put a smile on the faces of your viewers—and help keep you top of mind for the folks that saw your ads in the last phase but haven’t yet completed their holiday shopping.

Fun Holiday Video Ideas Calendar

We’ve rounded up suggestions for three fun holiday videos that you can create. Our full guide contains examples and storyboards that you can use to easily create these videos on your own.

  • Fun Facts
  • Holiday How-To
  • Holiday Greeting

Click below for our full guide to holiday marketing without the hard sell.

Phase 4: New Year’s Videos

  • Video creation dates: December 14 – 22
  • Suggested posting dates: December 27 – 31

Last but not least, it’s time to create and share some New Year videos. Ready to dive in?

New Year Video Marketing Calendar

Consider these videos your chance to share the biggest wins and developments for your business in the calendar year, as well as to make sure your customers know that they’re on your mind as we enter 2019. In this phase, we’ve recommended two videos:

  • Year-End Recap
  • New Year’s Greeting

For one final time, click that button to get our full guide to New Year’s videos, and finish 2018 in style.

Ready to get started?

The holiday season waits for no one, but that doesn’t mean it has to catch us off guard. For more guidance, feedback, and inspiration, join our Facebook group, The Animoto Social Video Marketing Community, and if you have any questions, don’t hesitate to let us know in the comments.