84% of professional marketers have produced or outsourced at least one video for brand marketing in the past 12 months, setting the trend for 55% of small-to medium-sized business owners (SMB owners) who published a video last year. 76.5% of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business, and more than 60% said they plan to increase investment in video next year.

The 2016 Social Video Forecast Infographic

Our recent survey of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:

  • 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
  • Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
  • 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
  • SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

Check out the full infographic below and read the press release to learn more about the 2016 Social Video Forecast and click here to see a video version.

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