84% of professional marketers have produced or outsourced at least one video for brand marketing in the past 12 months, setting the trend for 55% of small-to medium-sized business owners (SMB owners) who published a video last year. 76.5% of the professional marketers and SMB owners that have used video marketing said it had a direct impact on their business, and more than 60% said they plan to increase investment in video next year.
Our recent survey of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:
- 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
- Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
- 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
- SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.
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