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Introducing Photo Burst! For Videos that Demand Attention

Megan O'Neill

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There’s a new block in town, designed to help you create videos that demand attention. The Photo Burst block makes it easy to add a quick sequence of photos to any video.

photo-burst-animoto

In this guide, we’ll show you how to use the Photo Burst block. Plus, we’ll share some templates, tips, examples, and best practices to help you use the block successfully. Check out the following video to see the Photo Burst block in action. Then, let's dive in!

To jump to a specific section of the guide, just click on the links below:

How to use the Photo Burst block

The video above gave a quick overview of how the Photo Burst block works. In this section, we’ll break it down step by step, including screenshots.

Where to find it

The Photo Burst block can be added to any marketing video you make with Animoto. Whether you’re starting from a template or from scratch, you can add a photo burst by clicking on the Add a Block button. This’ll open up a menu of our all of our blocks, which you can learn more about here.

add-photo-burst-block

Click on "Photo Burst" to add a new block to your project. The block will be added to the end of your project, but you can click and drag to insert it wherever you’d like it to appear.

How to customize it

Once your block is added, double click on it to start customizing. The empty block will look like this:

empty-photo-burst-block

To customize it, simply add between 3 and 15 photos. You can drag and drop your own photos into the block, or add photos from our Getty Images library. Then, drag and drop to rearrange.

In this example, we’ve added photos from the search terms "road" and "path."

add-photos-photo-burst

Once you’ve added all your photos, it’s time to set the speed. You can do this under the timing panel on the right side of your screen. There are three speed options: 1X, 2X, and 3X. Click to preview and select the speed you like best.

adjust-photo-burst-speed

You can also add text to your burst under the text panel on the right. Head down to the tips section at the end of this guide for more info on using text in bursts.

Where to use Photo Bursts in your videos

Now that you know where to find the Photo Burst block and how to set it up, we thought we’d share some tips for when to use it. Here are some effective ways to use a Photo Burst to create a more effective narrative for your video.

Grab attention at the beginning of your video

Add a Photo Burst block at the very beginning of your video to grab attention in the news feed. On average, people scroll through 300 feet of mobile content every day. Opening with a burst provides an eye-catching flurry of motion that’ll stop these scrollers in their tracks.

Break up the pace of your video

Videos that contain blocks of similar length and layout may start to feel monotonous. Adding a Photo Burst block is a nice opportunity to break up the pace and keep your video engaging all the way through.

Transition from one part of your video to the next

The Photo Burst block can also serve as a transition between two parts of your video. It can signify a location change, the switch to a new topic, or simply an indicator that viewers should get excited for the next thing that’s coming.

Lead up to something important

Finally, a burst can help you build momentum and excitement. Announcing something big? Lead up to it with a quick sequence of related images. End on an image or video clip featuring the main event.

Designing your own stunning photo bursts

Ready to start making your own bursts using the Photo Burst block? Animoto's social videos team, the product team behind the new block, has some tips for making bursts that pop. We'll start with ideas related to design and then dive into some more technical tips in the next section.

Use images with similar colors

An easy way to tie a burst together is with color. Pair a collection of photos that contain similar colors to achieve the effect illustrated in the following video.

Use images from the same shoot

If you’ve got a collection of images from the same shoot, drop them all into a single Photo Burst block. The effect will be much more engaging than sharing a single photo from the shoot, and you can end with a Photo block that holds on your favorite shot. This example features a person, but you could also combine photos from a product shoot.

same-shoot

Use photos with similar shape or form

Using photos with similar shapes, similar form, or similar layout can have a pleasing effect as well. Check out some examples of this technique in the following video.

Use sequential photos for a time-lapse effect

Multiple photos in sequential order can create a pleasing time-lapse effect. This example features photos of nature taken over time. You could also capture a process, movement, or anything else that changes over time.

Use the block for creating a stop motion animation

You can also use the Photo Burst block for stop motion animation. Check out the video below to learn more about how to shoot for stop motion.

Once you've shot your photos, simply upload them to Animoto and add them to a Photo Burst block in sequential order. If you've got more than 15 images, use multiple Photo Burst blocks.

Play with texture

You can also create a photo burst using a collection of texture-based images. For instance, a video related to coffee could incorporate a burst of roasted coffee beans. What textures might make sense for your business?

texture

Tips for using the Photo Burst block

Now that you’ve got some ideas for how to design your photo bursts, here are a few more tips to help you find success with the block.

Curate stock imagery in a photo burst

If you’re using stock from our Getty Images library, we recommend searching for collections of images based on the tips in the previous section. Find photos that are similar and will pair well together.

If the photos you’ve selected aren’t quite feeling like a collection, that’s ok! Our team recommends using a filter on your video to help unify all of your stock assets. You can learn more about filters right over here.

Check out the video below for some examples of photo bursts created with imagery from our Getty Images library.

Keep text minimal

Putting loads of text on top of a photo burst may wind up looking pretty busy. We’d recommend sticking just to one or two words to keep things simple. You can add more text to a photo, video, or text block after your burst ends.

Play with timing

As we mentioned, you’ve got three settings for speed in the Photo Burst block—1X, 2X, and 3X. For an advanced move, try playing around with a couple blocks in a row of different speeds. Create a Photo Burst at 1X speed, followed by one at 2X or 3X to give the effect of speeding up.

Use multiple blocks for longer bursts

Each Photo Burst block accepts from 3 to 15 photos. If you’ve got more than 15 photos you’d like to include, add another block. When your video plays, one burst will simply move straight into the next.

Photo burst templates

Ready to get started? To make it easy, we’ve put together some simple templates. Use them as inspiration, or customize them with your own photos, text, colors, and your logo.

Seasonal Sale

This template is designed to help you draw attention to a special offer with an eye-catching, textural burst.

Real Estate Service Promo

This template pairs simple text with a collection of photos related to your business. It features real estate photos, but can be updated with photos for any industry.

Inspirational Travel Promo

This template shows how a series of Photo Burst blocks, alternated with Text blocks, can be used to tell a compelling story. Captivate your audience with a mix of eye-catching bursts and a clear text hook.

In addition to these templates, you can feel free to add a Photo Burst block to any of our existing templates, or a video you start from scratch. Once you’ve created your video, we’d love to see it. Head over to our private Facebook group, the Animoto Social Video Marketing Community, and share it with us!