Video allows you to tell the story of your business and product in a compelling way that customers respond really well to. Here are our top 5 ways to use videos to help your business succeed.
1. Create a Video for Your Website
Video has helped major companies like Zappos convert website visitors into customers. With Animoto, you don’t have to be a major online retailer to reap the benefits of video. You just need a few product photos, video clips, words and you’re done!
With Animoto’s Call-to-Action button, you can also direct people to purchase when the video is over or paused.
2. Get on YouTube
YouTube is the #1 site for video. Putting your video on YouTube makes it incredibly discoverable.
Online product Mail a Monkey created a video they they not only used on their site, but also on YouTube. It’s no fluke that major brands from Old Spice to Coca Cola put a tremendous amount of time and effort into their YouTube channels – it’s an important marketing and advertising tool for any company.
Even if you don’t have a huge budget for videography, you can still create something really professional and polished with just a few product shots, a couple video clips and words.
3. Facebook Your Video
People spend a crazy amount of time on the world’s #1 social networking site (the average person checks Facebook 14 times a day!). When creating your video, allow your company’s personality to shine. As Carolyn Everson, Facebook’s VP of global marketing solutions says:
“There are certain friends that you probably love getting updates from–they are witty and interesting–and that’s really what we’re trying to do with brands: Stop thinking about brands over here and people over here, but actually [think of] brands as people.”
Videos allow you to be interesting and compelling in a way that is easy to pull off and fun for your Facebook fans to engage with.
4. Company Culture
Whether you’re a small shop with just a few people or work in a department at a large company, creating videos of activities you do with coworkers can really help with the company culture.
We here at Animoto volunteer twice a year with New York Cares and always creates a video afterwards. Everyone involved gets a kick out of seeing what they’ve accomplished with their fellow co-workers and it helps create a sense of company culture. Plus, customers like to know who they’re doing business with.
5. Keep in Touch with Clients Using Email & Video
Videos can also be emailed and are a great personal way for you to keep in touch with clients.
Wedding photographer, Anthony Vazquez, emails out a teaser of his wedding photos within 48 hours of shooting a wedding. He finds his brides email his video to all their friends and family, which just helps him get more referrals and business!