Animoto for Real Estate launches to give brokers and agents powerful video creation and marketing tools.
Animoto®, the video creation platform that lets anyone quickly and easily create professional-quality videos from their own photos, music and text, today expands its commercial-use offerings by launching Animoto for Real Estate. The new site showcases the numerous ways Animoto helps real estate agents and brokers effortlessly create stunning videos to promote and market properties within minutes. Animoto for Real Estate launches today in San Francisco at the Inman Real Estate Connect conference, where the company was nominated for an Innovator Award.
“In today’s competitive real estate market, a good first impression is the key to securing a listing, generating buzz for a listing, and selling a home” said Brad Jefferson, CEO & Co-founder of Animoto. “Animoto for Real Estate helps guarantee a good first impression of a home or agent so the agent can focus on closing.”
At launch, Animoto also announced that online real estate brokerage Redfin will equip their agents nationwide with Animoto for Real Estate accounts.
“Our research shows that a prospective home-buyer will look at the photos of a house nearly 20 times over in the 24 hours before making an offer” said Redfin CEO Glenn Kelman. “And Internet consumers spend one third the time touring properties that their traditional counterparts once did. So the challenge for listing agents all comes down to creating an online experience with high emotional impact. The way Animoto couples music, motion, text and photography creates a far more powerful medium for selling a home, with higher conversion rates than photos alone.”
Animoto for Real Estate makes marketing properties and real estate services easy and affordable, eclipsing the current time-consuming and expensive video creation solutions on the market. Animoto videos are compatible with all MLS video standards, and give agents the ability to create and market open house videos to maximize their advertising efforts and follow-up with potential buyers.
Built on the Animoto for Business platform, Animoto for Real Estate is a $249 annual subscription service that provides unlimited access to create, present, view, share, download and sell professional-quality videos. In addition to all the standard Animoto.com consumer features, Animoto for Real Estate incorporates features designed specifically for agents and brokers, including:
- Easy video embedding on websites and blogs with no programming or technical experience required.
- Easy video posting to YouTube and other popular social networking sites.
- Unlimited DVD-quality video downloads that can be burned to DVD to present to a client or showcased at an open house or other real estate event.
- A text feature that allows agents to easily incorporate important listing information within the video such as location, square footage, and number of bedrooms and bathrooms.
- Access to Animoto’s commercial music library of 300+ royalty-free songs.
- Optional Call-to-Action button to drive viewers back to your site or listing.
The heart of Animoto is its Cinematic Artificial Intelligence® technology that thinks like an actual director and editor using the same sophisticated post-production skills and techniques that are used in television and film. The technology takes into account every nuance of a song: the genre, song structure, energy, rhythm, instrumentation, and vocals. No two videos are ever the same; even videos generated with an identical set of images and music will each have a completely distinct set of motion design.
Learn more about how to create stunning real estate videos to showcase listings and win new business.