Following up on our post “How to Create a Memorable ‘About Me’ Page”, we came up with a few tips for creating a killer video for your website.
Incorporating Clickin Moms Megan Squire’s tips and using Adventure Sun Valley (one of our business case studies) as an example, we have created an About Me video that helps customers learn more about why they should choose Adventure Sun Valley for their next trip.
Animoto Style: Proof Sheet | Music: Flytrap – Building
Here’s what to include when creating a captivating and informative video (and don’t miss our special offer on Animoto Pro below).
Tip 1: Plan Ahead.
Before you create your video, make a list of five words that you’d use to describe yourself and your personality. Then create a second list of key words that describe your business. These are the foundation of your storytelling. When you’re building your video, incorporate the words into a story by text slides throughout the video that work with your visuals.
Tip 2: Grab Attention.
To instantly lock in your viewer’s attention, include a video clip in the first ten seconds. It could anything but think about conveying energy, excitement or tension.
Tip 3: Mood Music.
Jump over to our Pinterest boards and see how music can convey a very different feeling: slow music can make a viewer feel like the video is actually longer than it is; fast music tends to create excitement. Choose wisely. We recommend using a song from our Instrumental genre so you don’t have to worry about the lyrics of a song competing with your story.
Tip 4: Think Short.
Make sure your video is no longer than 90 seconds; the closer to a minute in length, the better! According to Reelseo.com, over 50% of viewers click away from a video after the first minute. In fact, if you upload your Animoto video to YouTube, their analytics can tell you exactly when people stop watching so you can re-edit your video if you see a problem.
To finish your amazing About Me video, be sure to include Megan’s final criteria for success:
- Include your name
- Talk about yourself
- Talk about your areas of focus
- Include a picture of yourself
Once you are done, be sure to share the video! After you post it on your website, send links to customers, share on your Facebook page – drive traffic to your video!
Use this promo link and save!
The toughest decision you need to make now is which Animoto service you should use to create your video. If you want to test the waters, sign up for a free account. It’s only 30 seconds but it’s a great way to try out ideas.
When you are ready to commit, consider an Animoto Pro account. With Animoto Pro you can make longer videos and add your own branding at the end. Use this link and get $50 off an annual subscription (just $17/month). Offer expires September 15th and is for new subscriptions only. Current subscribers can earn rewards by referring friends to Animoto.
Who knows, the About Me video might the first of many great videos you make for your business. There are lots of ways you can use Animoto video to do creative marketing.