You know that video helps sell properties like nothing else, but do you know how to create a video that potential buyers actually want to watch?
Refer to these tips as you market your next listing, and you’ll end up with a quality, professional video.
1. Use a descriptive title
A good title communicates essential information about a property to potential clients and entices them to watch. Highlight important characteristics of the property or neighborhood. For example, “Classic Colonial with 4 BR/2 Baths” or “Spanish Style Flat in Garden District.”
2. Pick the right video style
Styles like Grid, Light Panes, and Aperture work well for almost any property because they are clean and simple. But if the most notable thing about your property is how open and light it feels, perhaps a style like Innocence would be a better fit. Don’t be afraid to experiment — you can change the style and preview the video as many times as you like!
3. Include your logo and contact information
You can insert your logo and contact information into the beginning and end of the video on a text slide. The spotlight feature allows you to make particular slides and images stay on the screen longer than other images. Use this to your advantage, and give viewers a chance to make a note of this important info.
4. Use a compelling cover image
The cover image is your chance to make a great first impression. This thumbnail will appear on your video’s player page, and as the featured image when you share it to Facebook. Select the strongest exterior shot, or an image that showcases the property’s best quality.
5. Caption your video
Include useful information like square footage and number of bedrooms and bathrooms. You can also use descriptive text to highlight specific selling points or point out details in a photo.
6. Choose music that fits the property
Instrumental pieces are typically the best choice for professional videos. With a Pro account, you get access to thousands of approved-for-business Triple Scoop Music songs, including many instrumental tracks.
Don’t forget to keep your target buyer in mind. If the property in question is luxurious and expensive, perhaps forgo the electronica in favor of a more classical and sophisticated piano piece.
7. Insert a call-to-action button
The call-to-action button appears at the end of your video and whenever the video is paused. Link directly to your listing’s primary website or to your own homepage. Access this useful Pro-exclusive feature via the settings button in the upper right-hand corner.
8. Explore the many sharing options
You’ve made a fantastic video; now you need to make sure it reaches the right people. Animoto offers export options to YouTube, Vimeo, and Facebook, among others, and you can always display the video on the listing’s web page and on your own homepage.
Check out our real estate page for more info and examples of how other realtors are using Animoto Pro.